Our development model
With 20 beehives, a beekeeper can live above poverty line. With 100 beehives he enters the middle class.
Our approach is focused on local economy growth and on the increased purchasing power of our beekeepers partners. We contribute to the funding of the beehives and of the equipment of our beekeepers, in collaboration with (inter)national NGOs. It constitutes a vital assistance for extremely indigent rural circles (less than 2$ of everyday income) where a long term investment cannot be envisaged as the day-to-day survival remains the predominant concern.
We carefully select the partner villages. We prioritise partnerships with a limited number of beekeepers who own several hundred beehives so as to maintain a sustainable economic activity. If they abide by our terms and conditions, we undertake to purchase their honey at a pre-established price. The stringent requirements for high quality honey value the work of the beekeepers and allow a top-of-the-range positioning, generating good income which then sets the project for the long-term.
In order to guarantee the purity of our honey, the villages are seated in regions where the melliferous species density is very high : harvesting a monofloral honey requires highly accurate geolocation searches before deciding where to set-up beehives. Following an introductory training, our beekeepers are supported on a daily basis during the whole partnership. We can thus guarantee a flawless tracability together with a very accurate quality standard.